This tool is a free glimpse into the CampaignDeus database
Use it to benchmark your influencer campaigns against the market
Sign-up to our Insights & Benchmarking Platform to get in-depth analysis into the factors driving influencer campaign performance
How it Works?
For each influencer campaign post on Instagram and YouTube we calculate an engagement rate; sum of the total likes and comments divided by the number of followers the influencer has. This allows you to benchmark engagement performance by platform, sector, and sub-sector.
Enter your post below or campaign average engagement rate below to see where it ranks for the given platform.
(updated daily, based on last 6 months data)
The ranking above compares your campaign performance to all brand sponsored influencer posts on the chosen platform.
If your engagement rate ranks in the top 20%, then 20% of campaigns achieved an engagement rate greater than this and 80% performed less well.