This tool is a free glimpse into the CampaignDeus database

Use it to benchmark your influencer campaigns against the market

Sign-up to our Insights & Benchmarking Platform to get in-depth analysis into the factors driving influencer campaign performance


How it Works?

For each influencer campaign post on Instagram and YouTube we calculate an engagement rate; sum of the total likes and comments divided by the number of followers the influencer has. This allows you to benchmark engagement performance by platform, sector, and sub-sector.

Check out our blog post on how influencer posts generate engagements here!

Enter your post below or campaign average engagement rate below to see where it ranks for the given platform.
(updated daily, based on last 6 months data) 

The ranking above compares your campaign performance to all brand sponsored influencer posts on the chosen platform.

If your engagement rate ranks in the top 20%, then 20% of campaigns achieved an engagement rate greater than this and 80% performed less well.

 

 

Sign-up to our Insights platform to drill down further and understand how your campaign is driving engagement, if you have any questions or want to get in touch, click here.