[Report] How to build Influencer Marketing measurement best practice

Introduction

Brands are increasingly collaborating with social media influencers to produce, distribute, and promote sponsored content. 
 
CampaignDeus was born out of the need to help both influencers and brands better understand the data behind their campaigns together, with a mission to improve transparency and performance across the industry. 
 
Measurement in the influencer space can be broken into two phases: Pre- and Post-campaign. This report details how brands can build best practice into how they approach measuring pre-campaign and post-campaign influencer marketing.

 

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