CampaignDeus have produced the first Influencer Index Report, a comprehensive analysis of the so-called ‘Wild West’ influencer marketing industry in the UK.
As a marketer by the time you arrive at the stage of sharing your inﬂuencer creative brief you will have already have identiﬁed, vetted and selected your inﬂuencer through a data-driven process.
Brands are increasingly collaborating with social media inﬂuencers to produce, distribute, and promote sponsored content. CampaignDeus was born out of the need to help both inﬂuencers and brands better understand the data behind their campaigns together, with a mission to improve transparency and performance across the industry.
Fashion influencers are able to reach and engage vast and highly targeted audiences. Yet there is wide variation in performance by influencer, by brand and by post characteristic. In this report we explore the data for 2017 and draw out insights to inform planning future campaigns in 2018. We rank the top 10 influencers and brands, delve into the features that make a top performing post and provide performance by influencer demographics.
2017 is the year inﬂuencer marketing entered the mainstream. And its popularity shows no sign of slowing. There are a myriad of emerging trends shifting this exciting young sector. In this post we pick out 12 we think will shape the industry in 2018.